Custom Logotypes

G-Type works closely with design groups and branding agencies to create unique new logotypes or refresh and finesse existing ones.

Our versatility means we’re equally comfortable designing word marks for financial institutions, mastheads for newspapers or logos for TV programmes. We have a particularly soft spot for toilet paper lettering!

Email custom@g-type.com to discuss your project and request a quote. In the meantime have a flick through a selection of previous commissions with commentary from G-Type founder Nick Cooke.

Check out our full range of typographic services here.

Desire

For Publicis, London.

This is an unpublished variation of a magazine masthead for Debenhams’ in-house ‘Desire’ magazine. I like the subliminal heart made with the S and R, symbolising desire.

They went for the bog-standard ‘straight’ version unfortunately.

Beautiful

I knocked this up for my own business card.

One side reads “Nick Cooke - All things type”, and the reverse reads “and Beautiful”.

All things type and beautiful - geddit? No? Oh please yourselves.

The Lady Magazine

When Rachel Johnson, (Boris’s sister), was hired to drag England’s longest-running magazine for gentlewomen kicking and screaming into the 21st century, it was the perfect opportunity to update the logo - to a cleaned-up version of the 125 year old original.

Andrex

For Turner Duckworth, London.

The client supplied the original file to be ‘finessed’ into a more professional/friendly mark and this was the result. This style was further developed into all other European wordmarks.

oyster

For Design House, London.

Familiar to millions of London Underground commuters, I developed this lettering to be instantly recognisable and have a little more personality than the tiresome VAG Rounded.

China@Manchester

The brief was to incorporate the @Manchester into the word China, so I tried it as an exclamation mark but this was the preferred solution.

All counters in the letters match the inter-character space. The red @ symbol looks like a stamp found on Chinese artworks.

Rapha

Luke Scheybeler, the co-founder and creative director of iconic luxury road cycling brand Rapha created the initial concept for the wordmark. It was further developed and finessed into this iconic and much-loved logo.

The logotype is meant to evoke the golden age of cycling in the 1950s.

Check out the Rapha emporium in Soho, London and Luke’s design agency Scheybeler+company.

Read more about the Rapha logo on the blog.

Franca

For Franca, Venezuela.

New logotype for premium bakery and coffee house chain in Caracas, Venezuela. I thought the backward slant would give the type a certain 'I don't know what' as they say in France.

Dartington

For Thompson Brand Partners, UK.

Logotype for The Dartington Hall Trust - a base for experiments in social regeneration.

Conté à Paris

For Turner Duckworth, London.

For this rebrand the heritage archive of Conté à Paris was the source of inspiration. This re-working and updating of an old logo was originally deemed too perfect, so was altered to add the right note of authenticity.

So

For Elmwood, Leeds.

So... is a sub-brand of Richardson Sheffield who make quality steel knives and other kitchen equipment. The So range covers crockery and other non-steel items.

I wouldn’t mind developing this lettering as a type family, I think it looks quite good.

Daily Mail

For The Daily Mail.

As part of the updated masthead the crest needed completely redrawing into something more solid and professional rather than the amateurish cartoon-like previous iteration.

Giggling Squid

For Neale Network, Brighton.

Their client was a Thai Restaurant - so I designed a fluid squid-like logo featuring a novel take on flourishes, with tentacles, i dots and terminals as suckers, which is also a nod to the Thai alphabet which contains similar circles.

Since their launch in 2010 Giggling Squid have expanded from one, to over thirty restaurants in the South of England.

Symphony

For Thompson Brand Partners, UK.

I developed this clean, simple, yet distinctive logotype for the UK’s market-leading furniture group.

Red Hot

For Tim Gasperak, Berkeley, California, USA.

Tim wanted something that evokes 1950s rockabilly music, soda shops, custom cars etc, but with an updated aesthetic and a ‘sporty’ look & feel.

Aktiv Kapital

For Lambie-Nairn, London.

Logo and wordmark for a European Finance Company.

The type is an adapted version of my own Houschka typeface. The italicised ak logo and upward sweep of the k’s arm from the base of the a suggests upward-thrusting dynamism.

Massive

For Root Design via Fontworks UK.

I designed this distinctive, fancy logo for an events company.

Strad Estates

For Turner Duckworth, london.

The idea was to have mirrored and rotated characters for the s, a and e while remaining legible, clean and completely unique.

Pringle

For Davies Barron, London

This was one of many iterations of the Pringle brand over the years.

Salvaspazio

For Turner Duckworth, London.

Salvaspazio is a space saving toilet roll for Italy (just squashed really), hence the ‘squashed’ appearance of the logotype.

Why the Italians have less space for toilet roll storage than any other nation I have no idea.

Brooks

This is an update of the logo for the classic British bicycle saddle maker.

Genus Performance Gardenwear

For Genus Performance Gardenwear.

Gardenwear company Genus, based in the beautiful Cotswolds, needed a logotype that reflected their image as makers of high-end practical outdoor gardenwear. The Performance Gardenwear strapline is in G-Type's Houschka Alt Pro.

Hello

For Hello Design, Somerset.

Custom approachable, friendly logo for a design company.

Maxirotolo

For Turner Duckworth, London.

When it comes to toilet roll it’s one extreme to the other for the Italian market, (see Salvaspazio) - this time large rolls.

Seth & Riley's

Part of the Carlsberg Group, Seth & Riley's is a sub-brand of 'Hard' ie. alcoholic drinks like lemonade and Ginger Beer.

Newsround

For Design House, London.

Wordmark designed to reflect the nr of the logotype for this BBC children’s news programme.

Suite

For Unreal, London.

Custom logotype for TV production company. Old-fashioned traditional image for a high-tech cutting-edge media business.

Richardson

For Elmwood, Leeds.

So... is a sub-brand of Richardson Sheffield who make quality steel knives and other kitchen equipment. The So range covers crockery and other non-steel items.

I wouldn’t mind developing this lettering as a type family, I think it looks quite good.

Nuevo Acolchado & Kussenzacht

For Turner Duckworth, London.

Yet more toilet roll lettering - this time for Spain and the Netherlands.

The type isn’t based upon anything else. Nor is most of my other stuff come to that.

Daily Mail logo

For Daily Mail, London.

A long-overdue update/redraw to the famous British newspaper's masthead, complete with crest.

Cacao Miranda

For Franca, Caracas, Venzuela

Cacao Miranda is the chocolate-producing sub-brand of Franca Coffeecakes. The stylised hummingbird represents one of the iconic birds that hover around the Cacao flowers on the plantation.

Pamukbank

For Fitch Design.

This wordmark was for a not-very-well-run Turkish bank which was taken over by the government.

Bici

For Ricardo Koraicho, Brazil.

When Ricardo founded a premium sport brand he looked to G-Type's work for Rapha for inspiration and wanted something of a similar vein, but as every logo is unique to that client this new wordmark was created.

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