Rapha Logo

We’re very pleased to see that the über cool cycling brand Rapha, whose logotype we developed in association with Luke Scheybeler, is continuing to grow apace and now boasts 23 Clubhouses across Europe, North America & Asia.

These cycling hubs, including the flagship store on Brewer Street in London, have become meccas for cycling enthusiasts. Not only can shoppers buy the ultra sexy Rapha apparel, accessories and products, they’re able to watch live races on the big screen while munching on gourmet treats and sipping great coffee. And since 2015 these stores have been the hangouts for over 12,000 members of the fledgling Rapha Cycling Club.

Luke Scheybeler, the co-founder and creative director of iconic luxury road cycling brand Rapha researched and created the initial concept for the wordmark which embodied the golden age of road cycling in the 1950s. A rough version, drawn by Luke was further developed and finessed into this iconic and much-loved logo. The lettering has a timeless and classic simplicity to it, with an evocative personality that fits perfectly with Rapha’s philosophy.

Images courtesy of Rapha