Case Study: Sippi | G-Type Foundry

Our good friends at branding specialists the joneses have just completed a lovely new identity for parking management business Agena that uses our Houschka Rounded typeface for their new app.

“First stop was to come up with a name and we settled on Sippi”, say the joneses. “Derived from Mississippi it was conceived to convey a feeling of motion and the effortless ease of a smooth-flowing journey from one place to another.”

The type deployed in the logo is the bold italic style of Houschka Rounded and the team have made great use of the 1st additional style set in the font to provide a more fluid double p.

As they say themselves, it’s “just the ticket!”