Case Study: Kerrygold
G-Type have created a flowing script font for Irish dairy giant Ornua, specifically for their Kerrygold ‘Frisch & Cremig’ (Fresh & Creamy) brand of flavoured cream cheeses available in Germany.
Working closely with the client’s Innovation & Packaging staff G-Type’s Nick Cooke initially sketched out 2 potential styles, one with an adventurous cap F twinned with the traditional lower case 'r' more commonly used in German speaking countries, the second option with standardised versions of these glyphs which the client eventually opted for.
The brief from Ornua stipulated that the font would be used principally at small sizes on labels and packaging so the weight of the type would be important in the final design. Contextual alternates, ligatures and end characters were programmed into the font and the end result is an expressive script typeface which gives the brand packaging a friendly, eye-catching appearance on the supermarket shelves.
Video: McCann Germany
Brand site: Kerrygold DE